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Best Tools for Keyword Research and SEO Planning
The best software for finding opportunities, planning content, and building SEO workflows that scale.
Best Overall
Semrush is the best overall tool for keyword research and SEO planning because it combines discovery, competitor insights, and broader planning support in one platform.
Top Picks
- Semrush — best overall for research and planning
- Surfer — useful if optimisation is your next step after planning
- Writesonic — useful if AI drafting matters more than research depth
How to Choose
If your main need is research and planning, Semrush is the better fit. If you already have research handled and want help improving articles, Surfer makes more sense. If you mainly want AI content support, Writesonic can be the better option.